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Building machines that work for everyone – how diversity of test subjects is a technology blind spot, and what to do about it theconversation.com/building-machines-that-work-for-everyone-how-diversity-of-test-subjects-is-a-technology-blind-spot-and-what-to-do-about-it-174757 It takes effort to bring in outside participants, and when they are used, they often reflect the majority population.